Public Relations Manager

JOB DESCRIPTION
Our Public Relations manager will be responsible for the company image as perceived by the editorial, fan and business communities. He or she will drive both strategic plans for press communications (working with our PR Agency, Marketing, Web and Senior Management), as well as daily contact with gaming enthusiasts and mainstream press: coordinating coverage, distributing review copies, arranging interviews and in-person demos, distributing assets, answering questions, and serving as a reliable, approachable, and helpful contact the press can turn to for any information they may need. Public Relations is also responsible for maintaining and building Frogster’s press database, creating press and marketing materials (press releases, asset discs, fact sheets, etc.), planning and participating in press events, and coordinating Frogster's trade show presence.

SALARY: Depends on Experience

RESPONSIBILITIES
Work with marketing and web teams to develop and execute public relations plans relating to new series announcements, game launches, and ongoing outreach efforts – with a specific focus on online vehicles
Serve as day-to-day liaison between press and company
Write and distribute press releases, media alerts, and other company statements
Pitch and facilitate interviews, review/preview articles, and other press coverage
Create and distribute corporate collateral, review materials, and game assets
Maintain and build press database
Set up and attend trade shows, press appointments, press events and game demos
Manage existing relationship with PR agency and other third-party vendors to ensure cost effectiveness and efficient execution of initiatives
Work with internal departments to ensure consistency and clarity of communications
Assist with creation of community assets such as blogs, newsletters, and forums
Assist with marketing, publishing, and web initiatives as needed

ESSENTIAL SKILLS AND EXPERIENCES
2-5 years experience in public relations
Experienced in the planning and execution of product launches, with an emphasis on online / downloadable products
Specialized experience with online outlets – online press vehicles, blogs, social networking media
Proven track record working collaboratively in a team environment
Able to tailor written materials to a variety of audiences (business-oriented, press, customer / community, etc.)
Able to work under pressure and coordinate numerous activities while achieving launch goals
Strong problem-solving, budgeting and cost analysis skills and decision-making ability
Outgoing, assertive, pro-active PR ace, with high energy for pitching, pursuing and securing best placements – high quantity, quality and consistency
Organized and detail-oriented, with strong time management skills
Excellent written, verbal and inter-personal communication skills
Proficient in Word, PowerPoint, Excel, and Photoshop

PREFERRED SKILLS AND EXPERIENCES
1 or more years of PR in electronic gaming or entertainment categories desired
Experience with episodic / downloadable games a plus
Experience with Acrobat, InDesign, and Premiere a plus
Enthusiastic about video game / entertainment industry a plus